JIEYUN YANG IS AN EXPERIENCE DESIGNER IN SYDNEY.
With hands-on end-to-end design skills, working both consultancy and in-house with some of the most recognised companies in the world, I've created superior customer experiences, generated sustainable business value and gained substantial experience in solving complex problems.
I'm currently a Senior UX Designer at CHE Proximity, an awarded full-service agency. Previously, I was an Experience Designer at ThoughtWorks, a global digital consultancy. I also worked as a Senior Product Designer at Airtasker, a top Australian startup.
Companies and organisations I've worked with: Daimler AG, Samsung, Sephora, Huawei, REA Group, Domino's, flybuys, Uniting, SF-Express, The University of Sydney, Telstra, Lenovo, Danone Nutricia, Michael Hill Jeweller
WORK
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Airtasker Instant Booking
Designing a streamlined product experience
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Daimler One Touch Retail
Simplifying complex business requirements
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Samsung CE Onboarding
Designing the future post-purchase experience
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Mercedes-Benz E-Commerce Platform
Creating unique customer value
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CHEP Onboarding Experience Research
Understanding new starters’ needs for onboarding
BLOG
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Challenges of organisational change
Change is difficult for both individual and organisation. In my opinion, there are two challenges involved: 1. Difficult to recognise the need to change. 2. Difficult to implement changes.
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4 traits of User
Over the past few years, I've been conducting user research to understand the users. Although each project targeted at different groups of users, they share some patterns that can be summarised into 4 traits.
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Users are not the centre of design
Users are not the centre of design. You didn’t get it wrong. Users are crucial for design, but in the real world, they are not THE most important, at least not THE only important part.
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What is leadership
People seem to have a few myths about leadership. Here are some learnings from the great minds of management. I hope these can bring you a new perspective on leadership.
ACTIVITIES
- 2018, Sydney Designers Meetup - Designing Humanity Into Your Product
- 2016, International eXperience Design Committee - Innovation Through Lean Design
- 2016, Creative Talks - Uplifting Renting Experience Through Design
- 2015, Uplifting Product Experience Through Design Thinking
- 2014, Geek Seek Weekend - Lean Thinking in Non-profit Projects
TALKS/WORKSHOPS
- 2019, Mentor, Research, IxDA Sydney
- 2019, Author, UX Collective
- 2019, Instructor for Interaction Design Practices and Design System, Zhiqun - A digital product/design e-learning platform with 10,000+ paid students.
- 2017, Coach & Judge, Best Prototype Team, Global Service Jam Beijing